Why Blog For Business


When I first started blogging it was to promote a company I was a sales manager for. That company was a fence contracting business and I was looking for different ways to bring more customers in the door. A good friend of mine suggested I start a blog and write about fencing.

Later that year I decided to start my own fence contracting business and was going to need a website for it. I contacted that friend that suggested I start a blog and asked him to design a site for me on WordPress. He was happy to design my site. Since I had already been blogging on a free wordpress site, I already new my way around the admin page of a wordpress site so the transition was easy.

Benefits of Blogging:

  • If you own a business where you are looking for local customers, a blog is absolutely the best option in my opinion. I was able to make the top 3 on Google for “[your city] fence” within only months. This alone is a big reason, and probably the most important reason to blog promoting your business.
  • Blog sites can be updated as frequently as you want without having to go through your webmaster to get them to do it. Google really like sites that make frequent updates instead of 5 or 6 static (meaning the content always stays the same) pages.
  • You have control over the content, so you can write content that has the keywords you want to rank for in the articles.
  • Blogging has built in SEO (search engine optimizing) benefits to help your site rank better on the SERP’s.
  • On a blog, you have the option to make your site “interactive” by allowing people to comment and ask questions.

There are many more reasons, but those are a few.

What will I blog about?

This is commonly used as a reason not to blog for local business. Business owners tend to think they won’t have anything to write about. This is not true either, you just have to be creative. As a fence contractor I wrote about multiple topics on my blog:

  • Ordinances: I lived in a fairly large city with multiple “towns” around it, and there were different codes in each town. I made an article out of each one. This not only gave me material, but I found it was not easy to find this information, so if it was hard for me, it would be hard for my customers. Not only did this give me topics and the ability to get all the surrounding towns in my titles (ranked for those towns along with “fence” easily, but my customers were able to find this information on my site easily.
  • Projects: I wrote about projects we were doing, along with some pictures and a description of the project, the title again had the area I was doing the project along with the term “aluminum fence installed” in it, which again helped me rank for that town in the searches.
  • News: There is always news in any industry, if you can find news about your industry, write an article in your own words and even link to the source of the article.
  • Specials: If you are running a special, write about it so you can promote it.
  • New Products: Do your own “press release” of sorts on your site when new products are offered.
  • How To’s: How to’s are good in almost any industry.

There are many more, but these are some of the ones I used.

I Don’t Know How to Blog:

If you can write an email, you can blog!

There are other things you have to do to promote your site, but through blogging I was able to sell $50k+ worth of fence projects in months during our season. My advertising budget was less than $100 per year. 100% of my customers came from the internet.

Conclusion:

If you are a small business owner, you really should consider “blogging for business”. It helped me tremendously in a brand new business, and the best part was most of my competition didn’t know what blogging was or why I was ranking so well.

My customers appreciated the vast amount of information available on my site, and I KNOW it helped to land projects I wouldn’t have normally received.


21 Comments, Comment or Ping

  1. Olusegun

    Hi Keith,
    Waoh. $100 on ads and over $50k in revenue? I think you are a genius!

    Yeah i agree that most people wonder what to write about. I think the answer lies within them and in their immediate environment. All they have to do is become more aware.

    Thanks for your comments on my guest post on MyBlog2Day.

    Cheers.

    January 20th, 2010

  2. Contact Yahoo CEO Carol Bartz

    You certainly have done well for yourself with business blogging.
    Are your plans to use your knowledge to monetize this site?

    January 21st, 2010

  3. Camille l Turning Winds

    Blogging is the best alternative way to earn, needed a limited knowledge to create a review or article. This is one way that you can gain profit of on the web.

    It is true you’ve got a great and an informative information you’ve got here in your site. So keep it up.

    January 21st, 2010

  4. Blog Information

    I don’t think I am a genius, these techniques are available to everyone that has a business locally, but thank you for the compliment.

    January 21st, 2010

  5. Keith Bloemendaal

    I do not plant to monetize this site beyond a few affiliates in the footer. This will remain more of a personal blog.

    I do have plans for a new site dedicated to how I was able to do that on another site which will be strictly business and all about making money.

    My experience tells me that my services and products are much better money makers than ads and affiliates.

    January 21st, 2010

  6. Karl Foxley

    Nothing like local search to really kick-start a company using the Internet.

    Great insight Keith.

    Regards,

    Karl

    January 21st, 2010

  7. [email protected] Area Homes

    We have a blog built into our website. Do you think it’s better to have a stand-alone wordpress blog or is the built-in blog sufficient?

    January 21st, 2010

  8. Need Information

    I think it is important to have it all on one site in my opinion. Blogs will rise in the SERP’s faster, and once the search traffic gets there it is easier to keep them rather than convince them to go to another site for your “business”.

    Great question, and I will be expanding on that with my new project launch sometime over the next month, stay tuned for it because it will apply to exactly the type of blogging you do.

    Thanks Matt.

    January 21st, 2010

  9. Good advice for any business owner. Either blog about your business or set up a separate blog where you show your expertise and later direct traffic to your business. I actually gave my brother a blog just for that for his birthday this week!

    January 21st, 2010

  10. Website Information

    As I stated above, I think it is much easier to keep readers on your site than it is to send them to your “business” form your “blog”, so I prefer to setup my blogs in /blog format on my business sites.

    Sounds like you are a nice sister!

    January 21st, 2010

  11. Joe C

    Thanks… really helpful article. We have been blogging for business for a bout a year now and although we didnt really have a clue when we started out, its become a cornerstone of our online promotion efforts around which most of our other promotional activities gravitate. Can’t recommend highly enough if you have a business to get blogging!
    Joe

    January 21st, 2010

  12. Website Information

    I think your right Keith having a blog for your buisness is a great idea and sometimes I wonder why more people don’t do it especially in this struggling economy. I don’t own a buisness myself, but I know a few people that do and they have websites, but thats just it they are static websites that really don’t have a lot of information just the basics like when they open stuff like that. Just a little blog section would help and with the addition of SEO their site could be hopping with visitors an potential sales.

    January 21st, 2010

  13. Heather

    Wow, $50k revenue? That’s impressive. :)

    It’s funny, I was originally setting up my blog to be a part of my freelancing business – it’s taken over lately while I’m meant to be designing my business website!

    I wanted to have my blog as just another part of my website, but not 100% on how to do that yet and I’ve not made the pages completely either. So it’s been delayed a little ;)

    January 21st, 2010

  14. Info

    That was $50k in total sales. I still had expanses to pay from that, and one of those expenses was to pay for the products we were installing, employees etc… So I didn’t profit $50k, but I was making a nice profit from the sales and installations of our products.

    I have a new site coming out soon that will help you with doing exactly what you are trying to accomplish with that site. Stay in touch as I am sure it will help you.

    January 21st, 2010

  15. Dwain Stiern

    Online marketing is not just for the latest product, creating a website or for allowing customers purchase items ongoing. Online marketing can likewise include how a business owner can employ a work team. The number of people who are taking computers, web design, and learning to host websites proves just how booming online marketing can make the employer, the employees, and the independent contractors. And with a sufficient Internet savvy team, your business earnings can increase too.

    January 21st, 2010

  16. Lech Mazur

    Blogs have leveled the playing field for many small companies. I’ve been corporate blogging for years and it’s so easy, I’m not sure why every company doesn’t do it.

    January 22nd, 2010

  17. Sounds like blogging really helped your business quite a bit.

    Blogs are definitely helpful in most cases vs. a static website where the information is just there and rarely ever updated.

    Great article! :)

    January 23rd, 2010

  18. [email protected] hair removal

    These thoughts are right on the money, imho. Blogging also helps your company establish a reputation for being interactive, and staying fresh. Even further than that, the demographic data about your customers and potential customers is often very accurate and very easy to gather, which leaves you more time and energy to analyze it.

    January 23rd, 2010

  19. Business Content Writing

    Thanks for reiterating the point about blogging. Our site is html at the moment and we blog through blogger. Maybe we need to add a blog to the main site. Your article and the success of getting new business is definitely going to sway the decision to blog more. Thanks.

    May 31st, 2010

  20. Eminem and Lil' Wayne

    Thanks for sharing this tip on blogging, business blogging is one of the niche where you can get lots of things to write on and it is a general field as well.

    July 19th, 2010

  21. Murlu

    Blogging can do sooo many wonders for a business – extra pages indexed, sales and more. Think of each new blog post as hiring a sales rep to stand out there to help promote your business.

    At where I work, I wrote a few posts about our products, they hit really high rankings in Google and now they save us a couple hundred bucks a day vs. PPC ads and we’ve made quite a few sales!

    It works.

    September 22nd, 2010

Reply to “Why Blog For Business”