Will have to check into this further as these simple formatting ideas can do a world of difference from turning a just plain blog into an outstanding piece to read.

Good article, Keith!

Keywords in the title are very important, I agree, the title is what draws the reader in.

So glad you stopped by, I subscribed to your feed as well…

Keywords in the blog title:
The primary purpose of the blog title is to get readers and search engine attention. The way to do this is to write a headline that attracts reader interest (the hook) and to use keywords up front exactly as you have advised. It’s also important that titles have logical sentence structure, active voice, and strong present-tense verbs that are used to describe in a nutshell what’s in the post. The same can be applied subtitles; they ought to flow in a logical manner, and as you point out above some bloggers don’t seem to know this.

Paragraphs Please – Not Great Walls of Text
When we write for the web we don’t have to religiously follow the rules for literary writing. What’s important is to be sure we are not presenting readers with what one of your commentators has accurately described as “the great wall of text”. As a visually challenged person I’m keenly aware of the need to: break text into smaller “chunks”; make sure there is a blank line of white space between paragraphs; and to even use images and illustrations to create ease for the eyes.

I also agree that the use of appropriate subheadings, lists (both numbered and bulleted), and using bold lettering or italics for words and phrases we wish to be emphasized is helpful to readers as well. But as you say – “don’t go crazy with it”.

Thanks so much for good read. I’m leaving with a good feeling that’s bound to bring me back again.

Thanks for stopping by….

Sometimes it seems that it should be common knowledge and practise. But until someone explains and puts it to words and plain English many forget it.

It all about giving your readers a pleasant and enjoyable experience.

Many moons ago I used to use them in my ebay auctions to help increase readership.

The conversion increase of using a drop caps is small but when combined with other conversion factors, compelling headlines, page layout, etc etc, you’ll increase your readership (or sales – depending on what you are targeting).

Regards,

Karl