There is a common theory that you must go out and comment on blogs and forums so you can get more links to your site and this will somehow increase your PageRank or rankings in SERP’s. While this is not completely untrue, it is not a main factor that you should be worrying about.

I used to think this was the way to get PR and higher rankings in the SERP’s and would continuously work on getting backlinks in this manner. It even got to the point that I was spending more time commenting than I was writing my own content. I have been testing and re-testing ways to get better SERP’s for my products and services sites over the last two years, and my findings are that these links, while they are not useless, serve a different purpose.
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I have the KeywordLuv plugin on my blog (along with many other plugins) and I noticed some of my regular commentators don’t take advantage of it.

The reason it is there is so you can use keywords next to your name and the actual link is the keyword instead of your name. It is simple to use, and a great way to help get an anchor text link rather than your name for the link (unless you really want to rank for yourname).
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Most bloggers/webmasters think that by mostly linking in, you’ll increase PR, increase the average amount of time a visitor spends on your site, and increase traffic. While at the surface this may be true, I believe that linking out is just as good if not better than linking in and here are my reasons why:
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I have seen many posts about commenting on blogs, replying to comments, do-follow, no-follow etc… this last couple of weeks, and have commented heartily on most of these posts. I personally think it is VERY important to comment on blogs in your niche and want to give MY opinion about who/what/when and where:
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I have had one of the best weeks as far as the content I have come across this week on several blogs I read so I thought i would share them here:

Comments:

• Will Commenting Hurt Your Blogging Success: One of my favorite recently discovered blogs I subscribed to. This article really brings out some great questions, and be sure to read the comments!
• When Comments Begin To HURT Your Blogging Success: David Risley produced this video which responded to and article from the link above it, again the comments created even more than the article/video.

Do-Follow:

• No-Follow vs Do-Follow Blog: Extreme John talks about Pros and Cons here. (we like having do-follow comments on this site)

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