Why Your PageRank Doesn’t Matter


After a week of seeing PageRank article after PageRank article, I decided I needed to rant. I really don’t give a rat’s behind about yours or my PR, it has absolutely no bearing on whether I will continue to read your articles.

Yes it has been written on Google’s site about PageRank having an affect on the SERP’s, but as recently as October of 2009 this was written on Wiki:

On October 14, 2009, Google employee Susan Moskwa confirmed that the company had removed PageRank from its Webmaster Tools section. Her post said in part, “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true.” PageRank was still displayed on the Google Toolbar web appliance two days after Moskwa’s confirmation.

If you want to spend all your time drooling on your Toolbar PageRank (which, by the way, isn’t even a true measure of Pagerank and I will be writing about that another time) then go ahead and be my guest.

Forget About PageRank:

If you want to get traffic to your site that converts into sales, then FORGET about PageRank. Instead of drooling over something you really don’t even understand, maybe you should concentrate on writing something people want to read, or working on your on-page SEO, or maybe even market and promote your site.

Advertisers are not as concerned as they once were about PR. As Rose said on her article about she gets advertising offers based on traffic, not PR. There is a reason for that. You can boost PR by getting more links, etc.. and you can game the Alexa rankings even easier. Advertisers are well aware of this!

Concentrate on your content, on-page SEO (there isn’t such a thing as off page SEO) and promoting your site and your traffic will increase. I get more traffic on this site than a lot of PR 3 sites do and this site is only 2 weeks old! Why? Because I promote it relentlessly!


21 Comments, Comment or Ping

  1. Affair Information

    Thanks for the linky love & I enjoyed your take on this. I had to laugh as the woodpecker came up with “Let me guess.. your PR fell from 4 to 3?” Silly kid thinks he knows everything when truth is he knows nothing. I actually think my PR might of went up from a 2 to a 3. Then again it may have already been a 3. I’m not sure and I don’t care, because it don’t matter. lol

    Ps: Speaking of traffic, you’ll like my next post. It looks at keywords and is kind of funny.

    January 3rd, 2010

  2. Web Your Name®

    How how wrong you are about PageRank. I have found the the people who write and talk about how little PageRank matters are the ones who don’t have very good PageRank. Here is how it goes.

    Google “best rap music” and you find TOP 10 results that range in PageRank from around PR2 to PR3.

    Narrow it down, Google “rap music” and you find TOP 10 results that range from about PR4 to PR6.

    Narrow it down again, Google “music” and you find TOP 10 results that rank in the 7′s 8′s and 9′s.

    Google “computer”, and you find Dell, HP, Gateway and sites that have unbelievably high PageRank.

    NO, to be successful online, you don’t need good PR, but to be an AUTHORITY on a subject you need great PR.

    So while people like Rose are going to claim they don’t care about PageRank, she sure was quick to find a “dofollow” blog to post her comments. Anyone can get a PR2 or PR3, big f-ing deal. You people are so out of touch with the PageRank mentality and reality, I enjoy reading about people who say PR doesn’t matter, because it is just more opportunities for me to strengthen my PR. When my website is a PR8, and I rank in the TOP 10 on Google for “marketing” you show me some other websites on Google that rank in the TOP 10 for single word keywords that have a PageRank of ZERO. Im guessing you won’t find too many.

    January 3rd, 2010

  3. Keith

    I haven’t been back to his site since his ridiculous claim that John stole his content. I always look forward to your articles, but you were right, I lost your feed because of feedburner, I resubscribed.

    January 3rd, 2010

  4. Mike Crimmins

    I couldn’t agree with your more! I’ll admit that I have the SEO toolbar with Google PR on it, but I don’t spend every day looking on it, hoping it’s gone up. However, my SE traffic has gone way up over the past few months, even though page rank has stayed the same.

    January 3rd, 2010

  5. Keith

    I also have a toolbar (SEOQuake on Firefox) but I use it for seeing how many links a site has, Alexa ranking, SEMRush rankings, $ value (SEMRush) etc… for sites I am watching or wanting to compete with.

    The reason your SE traffic has gone up and your PR has stayed the same is that the Toolbar PR isn’t necessarily “True” PR. True PR changes on a daily basis, along with SERP’s. Seems like they correspond with each other, we just don’t know.

    January 3rd, 2010

  6. lawmacs

    That i will agree with you keith i saw the stories about page rank i would love to have a page rank of 9 but i don’t prioritise this i love traffics and comments this what matters make your site user friendly and the rest will follow.

    January 3rd, 2010

  7. Once again Web Your Name® in your haste to argue, you completely missed the whole point! I never said it isn’t important at all, but for a blogger/site owner to obsess over it is retarded.

    There are too many ways to game the system for it to matter that much. A good example is your site. You are constantly trying to figure out how to “get PR”, we have had many discussions over the phone about it. Instead of trying to figure out how to “game” the system, why not spend that time producing some content that might actually help someone learn something on a topic.

    Yes you need PR to get consistent SERP’s, but you, unfortunately, are talking about “Toolbar PR” and it has no bearing. I see sites with less PR outrank sites in the SERP’s all the time.

    Stop obsessing over PR and write content for humans! It will benefit you so much more than that “fake” PR. You said to me yourself that your site doesn’t get you any sales, so what does that PR do for you?

    January 3rd, 2010

  8. Isaac | GoBlogger

    If PR is now not relevant any longer, I think Google should stop maintaining and updating it. They can use their resource to do something better rather than sticking to an old concept that doesn’t matter any longer. That’s quite odd for a global company such as Google to spend resource on something irrelevant. Could they have so much to waste or just a plain dumb? ;-)

    January 3rd, 2010

  9. Keith

    I think you as well as Will from Web Your Name, didn’t completely read my post. I CLEARLY state in the second paragraph “PageRank having an affect on the SERP’s”, and I believe PR is an important part of site development.

    What it isn’t, is something SO GREAT that every blogger needs to write about it every time it updates. Nor do they need to slobber all over their keyboard as they STARE at the toolbar waiting on it to update.

    So, Isaac, I NEVER stated that PR isn’t relevant. Although I might venture out to say that the PR you and I can see in that toolbar is not TRUE PR, and isn’t as relevant as we make it.

    January 3rd, 2010

  10. I read your post carefully Keith, and you added a “but” there, remember? So I assume that the “but” means you negate the significance of the statements just before it and promote the significance of the statement after it. If you don’t mean to negate the first statement, then sorry, its my bad ;-)

    Well, regarding those PR-writing bloggers, I have my own theory. I think they write about PR because they like it, or because they feel sad of losing it. It’s not because of PR is so great or not and matter or doesn’t matter. It’s because of their joy, sadness, or surprise. It’s their self expression. I’m certainly not against their self expression.

    I know that Google has two kinds of PR, I link to an explanation about it on one my December posts ;-)

    January 3rd, 2010

  11. Alison Moore [email protected] to Start Blogging

    My contention with this post is probably in the title, “Why Your PageRank Doesn’t Matter.” To me, that implies that it simply is irrelevant. Keith makes it clear in his comments, however, that what he means by the title is that he intends to give the REASONS why it doesn’t matter, even though there may be other reasons why it does matter.

    Personally, I think Google uses the PageRank as a tool to keep bloggers in line. For example, the nearly automatic hit that blogs are going to take if they employ TextLink Ads is, in my mind, a way to snuff those who compete with Google for site monetization. It’s a red flag to me about how Google wields their power.

    Thanks for the insights here. I’ve found lots of good stuff here this week.

    January 3rd, 2010

  12. Page Rank Information

    “while people like Rose are going to claim they don’t care about PageRank, she sure was quick to find a “dofollow” blog to post her comments.” Will……….LMAO, I didn’t comment on this blog because it was a dofollow. Keith could turn it to a nofollow & I would still comment ;-) . Dofollow- nofollow.. I don’t care!

    I’m curious what makes you an expert on Pagerank Will?
    I see your own site has a pr of 3.

    Will are you saying Google employee Susan Moskwa is wrong too?

    Will, what are you unable to comprehend here? Pagerank is not used by Google to determine your rankings for keywords.

    Pagerank doesn’t make you an authority on a subject either.

    Writing.com holds the number 1 spot for the keyword writing. There pagerank a 3. :)

    Again………… Pagerank is not used by Google to determine your rankings for keywords.
    .-= Rose´s last blog .. =-.

    January 3rd, 2010

  13. Isaac, Google updates PR long before it is visible in the toolbar. Therefore the PR you see in the toolbar is out of date by the time it is published.

    January 3rd, 2010

  14. Rose

    I believe it was I who said PR is irrelevant. PR is irrelevant to traffic, or rankings.

    January 3rd, 2010

  15. Sire

    The only people who obsess over Page Rank are those who love to wave their rank as a placard of accomplishment, those companies selling products on how to increase it and the advertisers looking to build up the PR of their clients by buying advertising space on high PR sites.

    The average surfer, who are the bulk of traffic, don’t care about it because the bulk of them don’t even know it exists.

    January 4th, 2010

  16. Dan Thornton

    I think the temptation to obsess over ‘Toolbar’ Page Rank is simply that it’s an accessible metric for people to judge their success by – just the same as it’s tempting for me to obsess over moving up places in the Ad Age rankings for marketing blogs, or Technorati ranking used to matter (Not so much any more!)
    Humans like lists and comparisons, and will always want to measure themselves against others. Personally I’ve fought a long, hard war with myself to focus on the things that really matter – how many people visit the sites I work on, how many people actively engage with what I’m doing, and whether or not it generates the results I’m after (revenue, increased awareness, etc, etc).
    ‘Internal’ Page Rank still seems to be important in ranking, although personalised results are moving us away from that – but it’s easier to focus on the right elements of building Page Rank – decent inbound links, decent content etc, and forget what the actual score is!

    January 4th, 2010

  17. Keith

    Thanks for stopping by Dan, just want to say as someone that has been in advertising, I actually read AdAge and get email updates from them ( I am also developing a site for an ad specialties company).

    Just want to express an opinion I have on links and pagerank. Quality links will be natural ones, not links you leave in comments. The links you drop in comments and other sites are purely promotional (advertising). It is the natural links that will actually build PR.

    I comment on over 20 blogs a day, because I like to interact with bloggers, I like to promote my site(s) and I like to express my opinions, not for PR.

    Thanks again for the value added comment…
    .-= Keith´s last blog .. Follow Up To Pagerank: It Really Doesn’t Matter =-.

    January 4th, 2010

  18. chandan

    Yes I completely agree with your point. I think now page rank is not so matter. I have seen that one guy got PR4 within 15 days of start of his website. So why google give that site such a handsome reward.
    Only if you want to sell link then page rank matter, if you want to monetize your blog by selling ad space then traffic is matter, not page rank.

    January 5th, 2010

  19. Web Your Name® SEO Information

    Rose you are so BLIND, it is not even funny. My homepage has a PR 3, not every page. Two other pages are PR 4 and by the time the next PR update comes, I will be a 5 or 6. What makes me an expert on PR? The fact that my website went up 32 PageRank points in one PR update, and that 18 websites went UP in PR. PageRank does matter, PageRank does influence rankings.

    January 16th, 2010

  20. David Morrissey

    @Isaac: I believe Google actually uses PR to determine how to store webpages, under the assumption that those with higher PR are going to be visited more often and thus should be more accessible. So for example, there are millions of pages linking to adobe (which is why adobe.com has PR9); that tells Google it’s likely going to be an important resource, so it’s one of the easiest pages for them to pull up for the search results. So it’s not actually a waste of resources for them.

    November 1st, 2010

  21. Ted

    Google PageRank and high value links absolutely do matter for a number of reasons that nobody is mentioning. For starters, if your website is in the internet marketing niche or blogging niche or any niche where people are educated about PageRank, then your site’s PageRank value conveys a sense of prestige and authority. If you have a PR5 blog, those people who understand PageRank to some extent will be jealous of you and assume you are one of the smarter internet marketers around. That would influence your trust level and believablitly. So it is worth it for that alone. Secondly, if you want to use your website to help others rank better, then your website will be far more powerful if it has more PageRank.

    Thirdly, I hate to break it to you, but higher PageRank websites command a lot more advertising revenue than lower PageRank websites. If someone says that their advertisers don’t care about PageRank and only care about traffic, then they aren’t as experienced with selling advertising as they might have you believe. Advertising buyers absolutely do care about PageRank. (At least big spending advertisers do.) BUT, buying links and PageRank is against Google rules and therefore, you should never buy links, or make sure they are “nofollow” so you do not get penalized by Google.

    August 3rd, 2011

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