Follow Up To Pagerank: It Really Doesn’t Matter


Since writing my “ Why Your PageRank Doesn’t Matter ” article just this morning, there have been a number of really great comments from a few of my regular readers and I wanted to clear the air about my article.

As I stated in the article, my opinion of the TBPR (toolbar pagerank) is that it is not worth obsessing over. Your time is much better spent creating content fit for HUMANS instead of losing sleep over something that is outdated and inaccurate you could be doing something productive with your website.



Why Your PageRank Doesn’t Matter


After a week of seeing PageRank article after PageRank article, I decided I needed to rant. I really don’t give a rat’s behind about yours or my PR, it has absolutely no bearing on whether I will continue to read your articles.

Yes it has been written on Google’s site about PageRank having an affect on the SERP’s, but as recently as October of 2009 this was written on Wiki:

On October 14, 2009, Google employee Susan Moskwa confirmed that the company had removed PageRank from its Webmaster Tools section. Her post said in part, “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true.” PageRank was still displayed on the Google Toolbar web appliance two days after Moskwa’s confirmation.

If you want to spend all your time drooling on your Toolbar PageRank (which, by the way, isn’t even a true measure of Pagerank and I will be writing about that another time) then go ahead and be my guest.