Comment Links Are Advertising

There is a common theory that you must go out and comment on blogs and forums so you can get more links to your site and this will somehow increase your PageRank or rankings in SERP’s. While this is not completely untrue, it is not a main factor that you should be worrying about.

I used to think this was the way to get PR and higher rankings in the SERP’s and would continuously work on getting backlinks in this manner. It even got to the point that I was spending more time commenting than I was writing my own content. I have been testing and re-testing ways to get better SERP’s for my products and services sites over the last two years, and my findings are that these links, while they are not useless, serve a different purpose.