After a week of seeing PageRank article after PageRank article, I decided I needed to rant. I really don’t give a rat’s behind about yours or my PR, it has absolutely no bearing on whether I will continue to read your articles.

Yes it has been written on Google’s site about PageRank having an affect on the SERP’s, but as recently as October of 2009 this was written on Wiki :

On October 14, 2009, Google employee Susan Moskwa confirmed that the company had removed PageRank from its Webmaster Tools section. Her post said in part, “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true.” PageRank was still displayed on the Google Toolbar web appliance two days after Moskwa’s confirmation.

If you want to spend all your time drooling on your Toolbar PageRank (which, by the way, isn’t even a true measure of Pagerank and I will be writing abotu that another time) then go ahead and be my guest.

Forget About PageRank:

If you want to get traffic to your site that converts into sales, then FORGET about PageRank. Instead of drooling over something you really don’t even understand, maybe you should concentrate on writing something people want to read, or working on your on-page SEO, or maybe even market and promote your site.

Advertisers are not as concerned as they once were about PR. As Rose said on her article about she gets advertising offers based on traffic, not PR. There is a reason for that. You can boost PR by getting more links, etc.. and you can game the Alexa rankings even easier. Advertisers are well aware of this!

Concentrate on your content, on-page SEO (there isn’t such a thing as off page SEO) and promoting your site and your traffic will increase. I get more traffic on this site than a lot of PR 3 sites do and this site is only 2 weeks old! Why? Because I promote it relentlessly!

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